Love Liberty London store

September 19, 2016

With a heritage going back to 1875 when Arthur Liberty had a vision of an Eastern bazaar that would change the whole look of fashion and homewares in England, this iconic building which was built in 1924 stands proud in the heart of London's west-end near Regent Street.

Liberty prints, hand-made in England and originally styled on oriental fabrics have become recognised internationally as quintessentially British, exclusive and quirky. These iconic prints and fabrics have always been at the creative forefront partly due to provision of it's exquisite fabrics to leading fashion houses. The launch of Liberty X collaborations in 2009, however, really set it apart, with the likes of Hermes (first even collaboration) and Manolo Blahnik, who created his own Liberty print for his shoes, scarves, cushions and more. Marc Jacobs came along in 2013 and there have been many more...

On a breezy London day in early summer I came in to photograph their stunning Flowers of Liberty brand which is beautifully housed in the fourth four of the store.  The brand is a range of luxury earthenware, home, outdoor living and food products showcasing five of the most favoured Liberty prints: Betsy, Theodora, Wiltshire and Phoebe.  Any piece will add a touch of England glamour to your home or garden.

There are many fantastic London retail experiences but the Liberty store creates one of the best as an intimate, quirky, stylish experience in a beautiful building.  I tried the cafe and the coffee and service were superb!  Later, I purchased a candle plus a Theodora notebook all with that special liberty print.   On my wish list are the gorgeous botanical Nikecourt X Liberty summer tennis shoes and Havaianas for the beach. Well.......maybe next summer I think!

The flower theme continued at the entrance to the store with Nikki Tibbles Wild at Heart Florist - an explosion of scent and colour that wafts around you as you enter.  They even have a Liberty bouquet as a treat in their rich signature shades of purple!  I left full of Liberty joy with a long wish list....................








Liberty of London









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